ProScribe Boosts Key Metrics with Insight and Automation

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Brief

ProScribe recruits, trains, and manages the services of in-person or virtual ‘Scribes’ who simplify electronic health records for countless medical offices around the country, giving medical professionals the ability to focus on their patients.  

The Challenge

Tays, the VP of Talent Acquisition for ProScribe, needed to engage over 2,500 applicants per month while integrating smoothly with iCIMS (a popular ATS). They were experiencing low engagement from applicants and had no visibility as to what was causing the problem. Keeping candidates engaged and identifying areas for improvement were two key areas that Tays knew they needed to improve. It was evident that with their existing technology, they were lacking the tools to accomplish this. Tays, needed to move quick and couldn’t afford losing several months due to a lengthy and complicated integration process common with most HR technology.

The Numbers

ConveyIQ connected with ProScribe’s ATS and launched the first campaign in less than 2.5 weeks.  Over the course of the first six months, ConveyIQ facilitated:

 

Integration
Launched first campaign in less than 2.5 weeks
Communication
24,000 applicants received 105,000+ custom messages
Engagement
Email open rates is ~80% and 99% SMS open rates
Feedback
67% of survey respondents are leaving 5 star reviews
Tays Heyer

Tays Heyer, SHRM-SCP Vice President of Talent Acquisition, ProScribe, LLC

In 6 months my team has processed 24,000 applicants, sent 105,000+ personalized emails & text messages with >80% open rates. The majority of respondents give us 5-star ratings because we have learned what we need to do to improve our recruiting process, and it is all thanks to ConveyIQ.”

The Impact of ConveyIQ

ProScribe had discovered that the emails sent from their ATS were ending up in the spam folder of their applicants’ inboxes. Since the team could not resolve the problem, this caused significant stress. They needed an immediate solution and turned to ConveyIQ. ProScribe chose ConveyIQ as their preferred applicant communication platform to integrate with iCIMS and upgrade their recruiting efforts. Tays Heyer, VP of Talent Acquisition at ProScribe was extremely pleased to see that the integration and role out only took 2.5 weeks.

 

Before ConveyIQ, Tays and his team had no idea as to what worked and didn’t work to move large volumes of candidates through the funnel. Since connecting his ATS to the candidate engagement platform, however, Tays has been able to automate the feedback loop, identify obstructions in the recruiting process and also pinpoint key places to optimize. His team is now focused on new, highly productive metrics to deliver decreased time-to-hire and cost-to-hire new “scribes.”

 

Tay’s team of seven can now communicate with 2,500+ applicants a month, while significantly improving those candidates’ experience of the hiring journey. Emails no longer end up in spam, leaving candidates feeling underappreciated and in the dark regarding their application status. The average candidate now receives 5 personalized points of communication over text or email that keep them enthusiastic and help educate them along the way.  Tay has reported that, since using ConveyIQ, 67% of all survey respondents leave 5-star reviews.

 

Elevate their journey. Expedite your process. Find out how ConveyIQ can help your talent acquisition team streamline and personalize communication throughout your candidates’ hiring journey to boost your key metrics. Request a consultation today.

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