BuzzFeed and NBC Campus Recruiting Case Study

Posted by The ConveyIQ Team on May 15, 2019 3:30:31 PM

NBC Universal and Buzzfeed run large scale campus recruiting initiatives to staff their robust internship programs. Because of their brand recognition, these initiatives receive a tremendous response.

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Topics: Case Studies

ProScribe Boosts Key Metrics with Insight and Automation

Posted by The ConveyIQ Team on Mar 11, 2019 3:12:31 AM


ProScribe recruits, trains, and manages the services of in-person or virtual ‘Scribes’ who simplify electronic health records for countless medical offices around the country, giving medical professionals the ability to focus on their patients.  

The Challenge

Tays, the VP of Talent Acquisition for ProScribe, needed to engage over 2,500 applicants per month while integrating smoothly with iCIMS (a popular ATS). They were experiencing low engagement from applicants and had no visibility as to what was causing the problem. Keeping candidates engaged and identifying areas for improvement were two key areas that Tays knew they needed to improve. It was evident that with their existing technology, they were lacking the tools to accomplish this. Tays, needed to move quick and couldn’t afford losing several months due to a lengthy and complicated integration process common with most HR technology.

The Numbers

ConveyIQ connected with ProScribe’s ATS and launched the first campaign in less than 2.5 weeks.  Over the course of the first six months, ConveyIQ facilitated:


Launched first campaign in less than 2.5 weeks
24,000 applicants received 105,000+ custom messages
Email open rates is ~80% and 99% SMS open rates
67% of survey respondents are leaving 5 star reviews
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Topics: Case Studies

Mergers and Acquisitions: Strategic Talent Acquisition at NBC Universal

Posted by The ConveyIQ Team on Mar 11, 2019 2:54:46 AM


After being acquired, NBCUniversal turned to digital interviewing

to help adapt to cultural change.

Client Overview

Mergers and acquisitions can lead to strategic transformations, but resulting cultural shifts can often create major obstacles for recruiters when attracting and retaining talent.


After being acquired by Comcast, NBCUniversal found itself in the middle of a cultural change. Leadership needed to redefine the company’s values, and develop a strategy to communicate these values externally.


NBCUniversal began its transformation by revisiting what the brand had represented historically, and crafted a talent acquisition strategy rooted in innovation as they began to look to the future of their evolving media brand.

Overcoming Challenges


NBCUniversal faced several hurdles when redefining their talent acquisition strategy:


Identifying Competition

First, NBCUniversal defined which companies they were competing with for top talent. The obvious competition was other media companies, but after analysis, it became clear that the organization was also competing directly with other growing technology companies outside the media sector. This shift in perspective for talent attraction helped pave the way for an innovative and fresh approach to their process.


Messaging and Outreach

Instead of a site devoted just to job search, NBCUniversal redesigned their entire website to attract talent with rich and interactive content. Since it launched, the website has improved traffic by ~33% and has improved the candidate experience by educating applicants on the NBCU culture and cultivating a robust talent community.


NBCUniversal’s talent acquisition leadership also began leveraging social media to converse directly with potential applicants before and after they’ve applied for opportunities. The recruiting team began inviting interested job seekers to ask questions online, and held regular “chats” providing career tips and a glimpse into company life at NBCU. These conversations have proven vital for the organization while they build their talent pipeline.


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Topics: Case Studies

OUSD Cuts Time-to-Hire Rates 62% with ConveyIQ

Posted by The ConveyIQ Team on Mar 10, 2019 4:04:00 AM


OUSD cut time-to-hire rates by 62% and improved candidate experience through digital interviewing.

Client Overview

The Oakland Unified School District manages 85 different schools in the Oakland, California area. During the height of their principal and teacher hiring season (January-May), more than 500 candidates enter the pipeline annually.

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Topics: Case Studies

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