Having a strong recruiting strategy can make a big difference when it comes to getting the right talent in the door. From clear communication to structured interviews, a cohesive recruitment plan can help ensure a smooth candidate experience and keep prospects engaged as they move through the process. But it shouldn’t stop there. Employee engagement is becoming increasingly important for companies across every industry, and it can have a significant impact — from improving company culture to reducing employee turnover. What’s more, efforts to make engagement a priority are paying off. According to a recent Gallup poll, 34% of U.S. workers say they’re “engaged” — defined as enthusiastic about their work and committed to their workplace — making this the highest level of employee engagement since Gallup started reporting on the figure in 2000.
So what can you do to boost engagement at your company? Coming up with an effective strategy is easier than you think. In fact, you can leverage your existing recruiting strategy and adapt it to be more employee-focused. Here’s how to do it.
Track employee engagement
It’s no secret that data and artificial intelligence are revolutionizing the HR landscape in big ways, and it goes way beyond recruiting. In addition to providing ways to automate and personalize the hiring experience, new tech solutions can offer improved options for tracking employee engagement. If you’re already measuring candidate satisfaction with analytics tools and surveys, it’s easy to adapt this system for your current employees. First, decide what employee engagement means for your company. Is it employee happiness, productivity or both? Then, create a survey (or series of surveys) designed to help you learn what’s working for your team, and what can be improved. Pro tip: Short, anonymous surveys can increase participation and make it easier for your HR team to get the insights they need. Once you have some feedback, you can set up informal chats with individual team members to learn about their personal experiences and provide a safe space for them to share any challenges they may be facing.
Keep your team updated on company news and milestones
Communication is key when it comes to recruiting, and keeping the lines of communication open with existing employees can make all the difference when it comes to engagement. In addition to surveys and one-on-one meetings, sending out a monthly newsletter with company highlights and key wins can help to boost team spirit and build rapport across departments. Depending on your team size and company structure, monthly or quarterly “town hall” style meetings can be a great way for members from within the organization to share updates on existing projects and news about where the company is heading in the future. An added perk? These types of events can make departments more cross-functional as team members become aware of potential gaps they can help fill.
Build team spirit in an authentic way
Company happy hours are always fun, but many businesses are realizing that there are better — and more authentic ways — to develop a cohesive culture. From scavenger hunts to cook-offs to office improv, activities designed with collaboration in mind can go a long way toward building trust and helping employees connect with coworkers outside of a day-to-day work setting. And this type of team building can have benefits that go beyond good relationships in the workplace. In fact, according to a recent Deloitte study, 88% of employees believe that a strong workplace culture is important to company success and 84% say the same about employee engagement.
While recruiting and employee engagement may follow different processes, they are in reality two sides of the same coin. By leveraging the recruiting practices that are working well for your team, and developing a culture focused on transparency and genuine attention to employee wellbeing, you can ensure that your employees stay engaged and reduce turnover to boot.