Welcome back to another ConveyIQ Weekly Roundup. Here’s the latest news and updates that made headlines in the HR community this week.
Say goodbye to 2017 and hello to 2018! There were some incredible new technologies and trends that immersed this year that will lend to progress in the new year. From basic improvements to the application process, to AI technology lending a hand in the interview process, talent acquisition is changing.
Nike Is Giving Its Recruitment Brand the Same Feel As Its Consumer Brand
It's no surprise that Nike has a plethora of eager candidates hoping to join the company. The consumer site has a sleek, futuristic interface that simply wasn't projected on the job seeker side of the site. Now, that is all changing. Candidates will undergo a similarly advanced experience when they apply to jobs on Nike's updated career site all in an effort to improve employer brand.
Resolution for 2018: Update career sites to reflect brand and technology of this century.
5 Ways You May Be Damaging Your Candidate Experience
Candidate experience was all the rage in 2017, and this trend will continue into the new year. There are a handful of steps to take, from being aware of candidates' body language to simply being honest about the good and the bad of the job. These steps will significantly improve the process candidates go through and impact their thoughts on the company.
Resolution for 2018: Focus on candidate experience from application to rejection or hire.
Best of TLNT 2017: How You Treat Rejected Candidates Can Have A Big Impact
As mentioned above, candidate experience became an increasingly popular focus on recruiting teams in 2017. One of the biggest lessons from the year revolved around communication in the interview process. A survey from LinkedIn revealed that 83% of professionals say a negative interview experience can change their mind about a role. Not to mention, this can sway candidates' opinions of the company. Debbie Lamb details where to focus efforts in 2018 to improve the candidate experience.
Resolution for 2018: Communication throughout the interview process, including rejection, matters.
Attract Talent by Telling Your Employees' Stories
A classic question candidates ask during interviews goes something like this: "Can you describe your company culture?" Of course interviewers and recruiters can come up with a decent answer, but what's even better is to curate content featuring employee testimonials. Roy Maurer shares why this is more engaging and compelling to candidates. Plus, employee-focused content is versatile for almost any hiring process on job postings, career sites, social media and other company channels online.
Resolution for 2018: Be personal and show the human side of your organization.