Welcome back to another ConveyIQ Weekly Roundup. Here’s the latest news and updates that made headlines in the HR community this week.
Technology is changing the recruiting world, and more specifically the hiring process. Everything from attracting candidates to actually onboarding them will get some major updates in 2018 as technology is evolving and new use cases emerge. This will all bring about changes in recruiting best practices moving forward.
Talent Hero Media
As employers boost their careers pages and showcase awesome employee benefits, candidates have lots of great options to choose from and can be more selective. Considering this, recruiters need to boost their candidate attraction (lead generation) practices in 2018. These ideas are nothing new to marketing teams, but as more and more overlap exists between these teams, adopting strong SEO, paid advertisin,g and social media tactics will help attract great candidates!
Automation and artificial intelligence (AI) are the talk of the town today, and these tactics are increasingly making their way into the workforce. However, it doesn’t seem that employers are entirely ready for this change, according to Willis Towers Watson. Adopting more automation and AI requires organizational and process changes that companies have yet to prepare for. So how can employers prepare for this? Identify emerging skills, partner current talent and skillsets with new work requirements, and develop current employees.
The Business Journals
Building a strong employer brand is crucial to attracting candidates and getting them excited to join your team. One of the simplest steps of this process is getting on social media the right way. While not an emerging technology in 2018, social is changing the way organizations are attracting talent and sharing jobs. Tina Young details that video makes up 74% of online traffic, so if your site or social media outreach lacks video, you’re already one step behind your competitors.
AI is a huge trend today, and many HR and Talent Acquisition leaders are quick to predict its applicability to recruiting in the coming years. Josh Bersin details the areas of HR, including recruiting and interviewing, where AI could make a significant impact. However, there is still a long way to go before AI will totally replace HR teams or functions. There are very obvious opportunities to build upon bias or incorrect data. So in short, AI is coming but be cautious and careful as you start to explore and implement tools for your team.
As mentioned above, video is everywhere online and candidates have noticed. While many HR and Talent Acquisition teams rely on marketing-focused technologies to build impressive recruiting videos, Soapbox is here to change that. This new video creation tool from Wistia even has guidance specifically for building employer videos. Soapbox will make it easy and cost effective to create an intriguing recruiting video to attract and educate candidates. Plus teams will now be able to track when and how much content users are watching.