Welcome back to another ConveyIQ Roundup! This week, we’re focusing on recent news in company culture and employer brand, including assessing soft skills, the driving forces behind strong company culture, and debunking common employer branding myths. Enjoy!
Who comes first? The answer to that question is the foundation of your organization’s core values, and the force you’ll use to drive your company culture. In this HR Bartender piece, Sharlyn Lauby explores how several big companies shape their company mission around their biggest priorities — for better, or for worse.
According to Universum, 68 percent of the world’s top employers have branding strategies already in place — and more than 75 percent of the ones that don’t are planning to develop one. To get your employer brand strategy off the ground, you need to make sure you have your executive team on board. In this TLNT piece, Universum’s Jonna Sjovall offers her tips on how to convince your upper management to get on board with employer branding, from understanding your competition, to metrics, and more.
A strong diversity policy can help organizations craft a standardized hiring process that encourages unbiased hiring practices and fosters company culture. UndercoverRecruiter asked some diversity experts to weigh in on common mistakes employers make when structuring their diversity programs, from identifying issues to training, team-building and more.
Can you separate the facts from the fiction when it comes to employer brand? With all eyes on this latest recruiting trend, it can be hard to determine which practices may be right for your organization. This piece from MightyRecruiter debunks some of the biggest myths surrounding employer branding strategy, and what you should really be focusing on.
As Dr. John Sullivan writes, soft skills like leadership and communication “take up to 25% of the skills required to do the job and to be a great teammate.” However, these skills are typically harder to evaluate during the interview process. This piece offers 12 tips to get candidates talking about their softer skills, along with what types of questions you should be asking to get the answers you need.