“So I got a call from a recruiter for this developer job. It sounded pretty cool, but I don’t know — the recruiter didn’t seem like they had any idea what they were talking about.”
It’s a story that’s all too common for many job seekers. Recruiters are often the first person from a company candidates talk to, and top talent are less likely to trust them if they don't sound like they know what they're talking about.
We sat down with Shaun Hervey, Senior Recruiter at BrightEdge, to talk about some of the biggest challenges in modern hiring, and how social media can be used as a powerful tool to help build trust between candidates and recruiters.
ConveyIQ: What are some of the biggest challenges you see in recruiting today?
Shaun: People have a lot of issues with recruiters — a lot of issues. I think it’s because some recruiting practices just aren’t good anymore. Kids are coming out of school are trained to think it’s all about cold-calling and numbers, instead of really teaching them the business; teaching them that it’s about relationships, about understanding what they’re recruiting for, as opposed to just throwing out InMails and hoping they’ll get responses.
"There comes a fine line between having to work for a quota and having to really understand the business. And companies are so concentrated on actual numbers…that takes the human element out of it."
ConveyIQ: What do you think modern recruiters need to focus on?
Shaun: How to maintain relationships, how to be an expert in your field. As opposed to teaching cold calling, teach them what they’re selling — why their company is the best company for these candidates, and how to get them to where they need to be.
When somebody calls you and says they’re a recruiter, you have to have some type of knowledge within space that you’re recruiting to make yourself credible. Anybody can teach cold calling, but you gotta learn your business. If you’re training everyone to really become experts in their field, then they can really go out there and really establish themselves.
ConveyIQ: How can recruiters help establish themselves as ‘experts?’
Shaun: There are a lot of people who go on social media and they’re on Twitter, they’re on Instagram, and they’re recruiting people that way, as opposed to just using LinkedIn. I think really utilizing social media tools will help you establish yourself as an expert in the field and really attract people.
ConveyIQ: So, it’s more than just LinkedIn?
Shaun: People are actually at the point where they’re not on LinkedIn as much. They turn off notification on their inboxes — they’re getting all these emails from recruiters and they’re starting to see it as a downside. You have to be on Twitter, you have to be on Instagram, because LinkedIn’s very saturated.
ConveyIQ: How do you use social media, and how has it worked for you?
Shaun: I try to post one big thing on a weekly basis to try to get conversations going, and get people in the industry talking. I’ve had a number of people that I’ve spoken to, and applicants who have told me “Hey listen, I’ve applied to BrightEdge because I agree with your posts.”
"I just try to keep it real, and people really respond and identify with that."
ConveyIQ: Are you ever worried about backlash from your managers when you post online?
Shaun: As long as you’re not posting something that’s so controversial, as long as you’re not cursing, you’re not doing anything that’s out of the ordinary.
ConveyIQ: Where do you think the future of recruiting is headed?
Shaun: I think it’s just going to continue to evolve. Hiring processes, platforms like Convey that make it easier for companies to hire — technology itself has just come a long way and has really been able to improve the industry.
"At the end of the day, whether you like recruiters, you hate recruiters — you need recruiters."
We all have to work together. At the end of the day, whether you like recruiters, you hate recruiters — you need recruiters. We’re the ones who have the best relationships with top talent. You need a network of people who know people. Recruiters aren’t going anywhere.