Most companies today have a multi-generational workforce.
There's the Millennials, Generation X, Baby Boomers, and the Traditionalists all working together for the greater good of an organization.
These generations have many things in common. But they're also really different. You'll need to craft your messages differently depending on the generation you are seeking to hire.
Hiring a diverse group of workers can be a challenge. Each generation brings a different outlook, management style and strengths.
When looking to hire, consider the differences between the generations:
These workers were born after 1980. They grew up with desktop computers, the Internet, and cell phones. They're are hyper-connected and active on social media, they're full of new ideas and will bring a competitive spirit to the workplace. When hiring Millennials, you will gain a multi-tasker who is seeking a company with great culture and is prepared for a challenge.
Gen X employees were born between 1961 and 1980. They grew up with MTV, The Brady Bunch, and two parents in the workplace. They’ve lived through Watergate, the Stock Market Crash of 1987 and the dot com burst in the mid '90s. They're independent, self-reliant and bring a drive to “get stuff done."
When hiring Gen Xers, you'll find employees who are looking for a challenge and want to advance their career. They are “go getters” who want to help build companies that are exceptional.
Baby Boomers were born between 1943 and 1960. They grew up with television, the Civil Rights Movement, the Space Age, Vietnam, and often had working fathers with stay-at-home mothers. They are hard workers who bring heart and humanity to the workplace.
When hiring boomers, you will gain a loyal employee who is great at following directions and often will seek out learning opportunities to stay current in the workplace.
Traditionalists were born between 1922 and 1943. They grew up with the Great Depression, FDR, World War II, and radio. They’ve adapted to technological change and bring loyalty and dependability to the workplace, along with copious amounts of experience.
When hiring Traditionalists, you'll gain an employee who is delaying retirement (or returning to the workforce) because of their strong work ethic and desire to impart their wisdom on to the next generations.