Whether you love ‘em or hate ‘em, it’s a fact that Millennials are taking over the workforce.
According to a recent study from Pew Research Center, Millennials are the largest generation to date and make up nearly one third of the working population.
Avocado toast and iPhone addictions aside, Millennials are also shifting the definition of office perks — favoring options like workplace flexibility and aligning career aspirations with companies that share their values.
The rise of the digital age places new emphasis on not only what you say to job seekers, but how and where you say it too. Now more than ever, organizations are realizing the importance of tapping into outlets like social media, and opening their budgets to improving candidate experience and employer brand.
Job descriptions are now more than just a list of required skill sets and a boilerplate about your company — they’re a first impression. Communicating with the latest crop of job seekers means you need to adjust the language and tone in your job descriptions while still following organizational standards.
Here are four questions every modern recruiter should ask when putting together a job description geared towards Millennials:
Why Should They Work For You?
What sets your organization apart? What sort of culture should job seekers expect? If your company has a strong set of values, make sure you make that clear from the get-go. Candidates that align with your mission will be more likely to engage with your company careers page and apply for a potential position.
Why Does The Position Matter?
According to a survey by Deloitte, Millennials view the workplace as a true outlet to make an impact. Every employee plays a role in the success of an organization, so it’s important to define how their role fits into the day-to-day, as well as any opportunities for them to learn, grow and make a difference.
What Does Your Company Offer?
Does your company offer gym memberships? Free lunch Fridays? Whatever the perks, show them off. Even if your company perks seem minuscule compared to on-site salons or doggy daycare, you ability to be transparent will speak volumes to top talent.
How Will They Grow?
Employee retention among the Millennial workforce has become an increasingly uphill battle, with many younger employees ditching their jobs within one year of employment. A good job description will make them reconsider. Show how working for your company will fit into a long-term plan and what skills they’ll gain as they grow their career with your organization.