How To Write A Job Description: 4 Tips For Employer Brand

Posted by The ConveyIQ Team

Writing a great job description can be difficult. But if you get in the habit of following a few simple steps, you can ensure your position gets found online and boost your employer brand.

Title the Job Wisely

Once a candidate has found your job post, the next hurdle is to get them to click and open the posting. A fresh, relevant, and interesting title will encourage candidates to click through. Try to include the title of the position, your major keywords, and a descriptive term about your company.

Be Clear and Concise

Include all of the necessary information for the position when writing job a description, but don't overload the posting with information that's not immediately relevant. You’ll want to include general requirements, information about the position, and insights into your company’s mission and culture. Don’t weigh it down with excessive information about policies or the entire application process, but be sure to include information on how you'll be keeping in touch with talent along the way.

Incorporate a Strong Call-to-Action

Make the application process as clear as possible. If you would like to have candidates apply via email, be sure that the email address is clearly included. If you would like them to apply via a website, make these links bold and easy to view. Many candidates will look for the call-to-action at the bottom of the job description, which is a great place to include it.

Feature Your Followup

According to CareerBuilder, 53 percent of candidates want an employer to say how they plan to communicate with applicants in their job description. Keeping candidates informed with a transparent hiring process lets candidates know you value their time, and you're serious about your job opening. This will ultimately encourage talent to stay engaged with your company.

By following these steps, you will have a number of great candidates responding to your job listings in no time.

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