The team here at ConveyIQ had a great time showcasing our new platform and learning from industry leaders at the 20th annual HR Technology Conference in Las Vegas last week.
In case you missed it, here are some of the biggest themes, lessons and takeaways we got from this year’s event:
Innovation Ignites The Way
The mission of the HR Technology Conference is to highlight how professionals in the Human Resources space are evolving their best practices to improve and adapt to an ever-changing hiring landscape.
Embracing innovation, however, isn’t always easy. You need to have the the support of upper management, and a clear set of goals to make sure you’re making the right decisions when choosing technology that will work best for your organization.
If you’re searching for a new way to improve your hiring process, make sure you know exactly what your unique problems are and what results you want technology to help you achieve. That way, you can "shop" your candidate experience in a way that's most beneficial for your team.
Big Data Makes A Difference
Data-driven hiring is on the forefront, but as an emerging practice, it can be difficult to determine how to use data in a way that will deliver the biggest impact for your company.
At ConveyIQ, we’re big believers in the power of data and the impact of analytics on your hiring process. Tracking insights on metrics like time-to-hire, cost-per-hire, candidate satisfaction and retention rates can provide insights on the effectiveness of your hiring process and the impact of your candidate experience.
It’s also important to gauge the success of your recruitment marketing initiatives by measuring interview response rates, email/SMS open rates, and interview completion rates. That way, you can tell which campaigns are resonating with top talent -- and which ones aren’t.
Communication is Key
In this candidate-driven market, hiring teams are now turning towards new ways to connect and communicate with candidates in a way that is meaningful and unique to their organization. The focus on offering great content was clear at HR Tech this year.
"Talent leaders spend tons of time creating content...but very few are happy with the return," Kieran Snyder, CEO of Textio, said at the "Startup Spotlight: What's New and What's Next in HR Technology," panel discussion on Oct. 11.
It's true -- communicating with candidates has progressed beyond the standard cold call or generic email. Now, companies are set on standing out from the pack, investing more in employer brand and aiming for accolades like "Employer of Choice," or "Best Place to Work."
The focus on content and candidate engagement marks a cultural shift in hiring practices across the board -- from the pre-apply all the way through to the onboarding process. This new focus means hiring teams need to re-evaluate priorities -- and team responsibilities -- to accommodate and meet new expectations. Recruiting teams need to think more like marketers to make their efforts work, and their organizations shine.
In short, a combination of more marketing-oriented strategies, powered by data-driven decisions to refine and innovate efforts paves the way for the future of hiring organizations and the technology they choose to help them through the process.
Click here to learn more about how Convey can help your team make an impact.