The rise of new technologies and low unemployment have transformed the recruiting landscape in recent years and trends like work flexibility, pay transparency and the use of AI in the hiring process are emerging as key factors in attracting top talent. So what’s the best way to stay competitive as an employer? Incorporating these trends into your hiring process can help improve the candidate experience and boost your employer brand. Here’s why these trends are gaining popularity and how you can make them work for your team.
Think of flexibility as a given, not a perk
According to a recent LinkedIn report, job postings that mention work flexibility have increased by 78% over the past two years. What’s more, since 2015 there’s also been a 24% increase in the number of people who say that flexibility is a key factor when considering a new job. And flexible arrangements aren’t just important for working parents. In fact, they can have a big impact for all employees—including those who may be caregivers for loved ones or those who may be facing health or personal challenges of their own. Another benefit of flexibility? It can improve employee retention and open up the talent pool, helping you to attract a wider range of candidates and keep turnover at a minimum. Part of a growing shift in how companies and employees view work/life balance, this type of flexibility can play a significant role in creating a company culture that benefits the entire team.
Be transparent about salary ranges
Salary transparency has become a popular topic in recent years, and according to Chicago-based outplacement firm Challenger, Gray & Christmas, 55% of HR professionals favor at least some form of transparency when it comes to compensation. What’s more, a survey from Glassdoor shows that 77% of employees say that salary transparency is a key factor in their level of satisfaction with their employers. The best way to implement transparency at your company is to start by providing a salary range with each job listing you post. In addition to letting candidates know upfront what their expected compensation will be, offering a salary range can minimize the risk of miscommunication and ensure that you and your new hires are aligned from the beginning.
Use AI to streamline your recruiting process
The last few years have seen a huge spike in the rise of artificial intelligence and new AI-powered technologies are transforming the talent acquisition field. According to a Korn Ferry survey, 63% of HR professionals say that AI has significantly changed the recruiting process at their company, and 69 % say that using AI to source candidates leads to a higher-quality talent pool. The best part? That’s only the beginning of what AI can do. In addition to automating tasks like resume processing and interview scheduling, AI-powered platforms can personalize the process and improve communication, thereby ensuring that talented candidates don’t accidentally fall through the cracks.
In a rapidly-changing recruiting landscape, staying on top of key trends and providing a seamless talent journey can make a big difference when it comes to sourcing—and keeping—the candidates you want. By being flexible, transparent and customizing the process, you’ll be able to provide potential hires with a great experience.
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